CM Mértola | Creative Walks

The Municipality of Mértola is a local public administration entity with legal personality and administrative and financial autonomy. The Municipality of Mértola has a vast history of work around structuring and promoting the tourism offer of the county of Mértola. It was one of the founding partners of the Mértola Vila Museu tourism project based on the valorization of its historical and archaeological heritage that today is materialized in 14 historical sites in the town and the county. It is responsible for the tourist reception service of the Tourist Information Office of Mértola and the website www.visitmertola.pt. It has in its organizational structure a Tourism Development and Promotion Office that includes the following competences: strategic planning; structuring of tourism products; and promotion and marketing.

“Creative Walks” is a creative and nature tourism project that will create a set of touristic tours composed of guided walking itineraries associated with creative experiences. The tours may be focused on the dimension of the walk (Creative Hiking Tour – Hiking with Experiences) or the dimension of creativity (Creative Residences – Hiking Experiences). The dimension of the walk is supported by the geographical and landscape identity of the territory; the dimension of creativity is based on cultural identity elements such as products, goods, experiences, values, history, arts and crafts.

The project’s implementation will incorporate a participatory methodology involving tour operators, producers, artists, and local artisans to create a differentiated and sustainable touristic product with added value.

» Creative tourism pilot: Creative Walks