3rd CREATOUR International Conference and Creative Tourism Showcase: Creative tourism dynamics: connecting travellers, communities, cultures and places


October 23-25, 2019

University of Algarve - Faro, Portugal


»» Live Streaming of the plenary sessions!!

See it at https://videocast.fccn.pt/ live/si-saai_ualg/streaming_ ualg or in the University of Algarve youtube channel here

. 23 Oct: 15:00-16:00 (GMT+1)

. 24 Oct: 09:00-10:00 (GMT+1)

. 25 Oct: 09:00-10:00 and 16:30-17:30 (GMT+1)


»» Guidelines for oral presentations – download


»» See the post-conference activities on October 26, available for registration:

. “Married” Maize Porridge: From Market to the Table, by Tertúlia Algarvia [Faro]

. Loulé Criativo: tour and expereince, by Loulé Criativo [Loulé]


»» During the Conference there will be Free Entrance at the “Centro de Ciência Viva do Algarve”. It is open from 10:00h-18:00h (visitors admission until 17:00h).

More info: https://www.ccvalg.pt/

The third International Conference of the CREATOUR Project is devoted to Creative Tourism Dynamics, with a particular focus on communicating, engaging, and connecting travellers with local communities and place through creative tourism. The CREATOUR approach to Creative Tourism highlights four elements: active participation, the learning and creation process, creative self-expression, and a link to the local community and sense of place. Creative Tourism creates a privileged relationship between tourists and residents, which derives from the immersion of both in local culture through the active participation in creative learning experiences. In this context, it is important to better understand how to identify and reach travellers, how to involve communities in the design and production of creative experiences, and to learn from initiatives being developed internationally.


What is creative tourism?

The vision of creative tourism guiding CREATOUR’s pilot activities is centred on active creative activity encouraging personal self-expression and interaction between visitors and local residents, inspired by local endogenous resources (place and people), and designed and implemented by local residents. A working definition of creative tourism has been established as sustainable small-scale tourism that provides a genuine visitor experience by combining an immersion in local culture with a learning and creative process. As such, four dimensions are key: active participation, creative self-expression, learning, and community engagement. The creative tourism approach allows the destination communities and regions to benefit from significant advantages, and enables artistic and other creative activities to play a driving role in broader socio-economic development.


Who is organizing?

The conference is organized within the project CREATOUR: Creative Tourism Destination Development in Small Cities and Rural Areas (Desenvolver Destinos de Turismo Criativo em Cidades de Pequena Dimensão e em Áreas Rurais). The overall objective of CREATOUR is to develop and pilot an integrated approach and research agenda for creative tourism in small cities and rural areas in Portugal, developing strong links within and amongst regions. CREATOUR is a national three-year project (2016-2019) funded under the Joint Activities Programme of PORTUGAL 2020, by COMPETE2020, POR Lisboa, POR Algarve and Fundação para a Ciência e Tecnologia.


Building on a twofold approach, CREATOUR intertwines Theory and Experimentation, combining multidisciplinary theoretical and methodological frameworks, cultural mapping, and benchmarking exercises with the development of an array of Pilots, or creative tourism case studies. The project builds on three interlinking dimensions of recent cultural and creative industries development in Portugal: (1) the development of artistic and creative industry hubs (“arts centres” or “creative factories”) in repurposed former industrial buildings or in restored heritage sites in many small cities and rural areas; (2) growing attention to the (re)vitalization and valorization of tangible and intangible cultural traditions throughout the country; and (3) the growth and development – and heightened visibility – of culture- and design-related creative products in Portugal.


CREATOUR promotes the potential for the development of human-scaled, interactive, creative tourism featuring creativity- and culture-based experiential tourism experiences. Focusing on smaller cities and rural areas in which active cultural organizations and creative enterprises currently operate, the project aims to foster new or enhanced tourism offers building from local strengths, knowledge, skills, and traditions. The project aims to develop a sustainable creative tourism that is socially, culturally, environmentally, and economically rooted in specific places and is sensitive to these dimensions. It aims to give added value to cultural and creative traditions, skills, and knowledge as well as to emerging creative practices and pathways.


Conference Organization:

The local conference organizer is CIEO (Centre for Spatial and Organizational Dynamics / Centro de Investigação sobre o Espaço e as Organizações), University of the Algarve.
Email: creatour@ualg.pt





!! Submit your proposal now HERE !! Submissions until 31 May 2019!



Note: The CREATOUR team does not request full papers at this time. Publishing opportunities will be released after the Conference. At that time, we will invite the communicants to submit their articles for publication in a special book on creative tourism and in other possibel journals.




Welcome Session

Plenary Session with Charles Landry

Coffee Break

CREATOUR Documentary Premiere

Welcome Drink (Museu Municipal de Faro)


Plenary Session with Jafar Jafari

Special session with CREATOUR Pilots

Special session: App CREATOUR

Coffee Break

Parallel session 1


Parallel session 2

Coffee Break

Parallel session 3

Social and networking dinner


Plenary Session Alexandra Gonçalves

Round Table: Marketing Creative Experiences [in PT]

Workshop: Is marketing a challenging word?

Coffee Break

Parallel session 4


Parallel session 5

Coffee Break & CREATOUR Pilots Show Case

Closing Session Nancy Duxbury


Post-conference activity: "'Married' maize porridge: from market to table", Tertúlia Algarvia || Information and registration: reservas@tertulia-algarvia.pt

Post-conference activity: Loulé Criativo: tour and experience, Municipality of Loulé || Information and registration: loulecriativo@cm-loule.pt

Final Program (short version)

Keynote speakers

Charles Landry

Charles Landry is an international authority on the use of imagination and creativity in urban change. He is currently a fellow at the Robert Bosch Academy in Berlin. He invented the concept of the Creative City in the late 1980’s. Its focus is how cities can create the enabling conditions for people and organizations to think, plan and act with imagination to solve problems and develop opportunities. The notion has become a global movement and changed the way cities thought about their capabilities and resources, triggering their inventiveness and opening up new conversations about their future. He has completed several hundred assignments for many public and private interests and given keynote addresses and workshops in 65 countries across the continents.

Jafar Jafari

Jafar Jafari is Founding Editor, Annals of Tourism Research; Chief Editor, Tourism Social Science Series; Co-editor, Bridging Tourism Theory and Practice; Co-editor, Encyclopedia of Tourism;
Co-Founding Editor, Information Technology & Tourism; Co-Founder, TRINET; Founding President, International Academy for the Stuly of Tourism; and Founding President, Tourism Intelligence Forum. A cultural anthropologist (PhD, University of Minnesota, USA), with BA (English, University of Isfahan, Iran) and BS and MS (hotel and tourism management, Cornell University, USA), he is the recipient of the 2005 UNWTO Ulysses Prize and of a Honorary Doctorate (Universitat de les Illes Balears, Spain), Visiting Professor of the latter institution, as well as Sun Yat-sen University (China), Universitat do Algarve (Portugal), University of Isfahan (Iran), Lifetime Honorary Professorship of Bundelkhand University (India), and professor emeritus of University of Wisconsin-Stout (USA).

Alexandra Gonçalves

Alexandra Gonçalves is an Integrated Researcher at CinTurs (Research Center for Tourism, Sustainability and Wellbeing) and Adjoint Professor of the School of Management, Tourism and Hospitality from the University of the Algarve. From December 2013 to December 2018 she was Regional Director of Culture of the Algarve, having been councilor of the Municipality of Faro - areas of Culture, Social Action, Health, Advertising, Economy and Tourism, from 2009 to 2013. PhD in Tourism by the University of Évora and Master in Management and Administration of Cultural Heritage, by the Faculty of Human and Social Sciences of University of Algarve and University of Paris-8, she has several articles and research published in tourism, cultural heritage and events. She collaborates in several research projects in these areas, highlighting the CREATOUR project, where she is the lead researcher for the regional team of the University of Algarve.

Nancy Duxbury

Nancy Duxbury, PhD, is a Senior Researcher at the Centre for Social Studies, University of Coimbra, a member of the European Expert Network on Culture, and Principal Investigator of CREATOUR. Her research has examined culture in local sustainable development; culture-based development models in smaller communities; and cultural mapping, which bridges academic inquiry, community practice, and artistic approaches to understand and articulate place. Recent books: Animation of Public Space through the Arts: Toward More Sustainable Communities (Almedina 2013), Cultural Mapping as Cultural Inquiry, and Culture and Sustainability in European Cities: Imagining Europolis (both Routledge 2015), Artistic Approaches to Cultural Mapping: Activating Imaginaries and Means of Knowing (2018), and A Research Agenda for Creative Tourism (Edward Elgar Publishing 2019).

Key Dates

Deadline to submit proposals

Responses from the Scientific Committee


Conference in Faro

Register here


Earlybird registration


Regular - Communicants and participants


Students without presentations*


CREATOUR Team and Pilots

Late registration


Regular - Communicants and participants


Students without presentations*


CREATOUR Team and Pilots

*NOTE: Fee for students without presentations don’t include lunches and social dinner.
All participants with presentations (students or not) should register as “regular”.


Fee includes:
– Conference materials
– Admission to all conference sessions and Creative Tourism Show Room
– Welcome reception
– Social dinner and creative experience
– Lunches (2) and Coffee Breaks (5)
– Certificate of participation


Methods of Payment:

1) Bank transfer


2) PayPal

Early Bird (until 31/07/2019)


Late registration (1 Aug. to 15 Sept.)

Register HERE


The conference will be held at:
Complexo Pedagógico da Penha
Campus da Penha – University of Algarve – FARO (Portugal)

GPS Coordinates:




By Car:

Follow the road sign «Hospital» and then «Universidade do Algarve – Campus da Penha».
GPS: 37°01’42.4″N 7°55’28.4″W


By Plane:

Faro’s Airport is approximately 8 km from Penha Campus, located in the city of Faro. The journey takes approximately 11 minutes. You can rent a vehicle at the airport or take a taxi (Telephone: +351 289 895 795) or a bus (timetables in http://www.proximo.pt). The MiniBus – Próximo – 14 or 16 (Praia de Faro > Terminal Rodoviário) takes you to Terminal Rodoviário, in the City’s Center.


By Train:

Please check the schedules in Comboios de Portugal website (www.cp.pt).


By Bus:

Please check the schedules:
Eva Transportes – www.eva-bus.com
Rede de Expressos – http://www.rede-expressos.pt/


Inside the city:

Bus nº 18 takes you to the Conference Campus. You must get off at the «Universidade do Algarve – Campus da Penha» stop. More info in http://www.proximo.pt
Taxi: tel. +351 289 702 725 or +351 289 895 795


Accommodation in Faro

Please note that accommodation is not included in the registration fee and must be booked directly with the hotel.
The conference organizing committee is not responsible for hotel bookings and cancellations. To make your hotel reservation, please contact directly.



The CREATOUR Conference recommends…



Other suggestions:


4 Star Hotels
Hotel Faro – www.hotelfaro.pt
Aqua Ria Boutique Hotel – www.aquariaboutiquehotel.pt


3 Star Hotels
Stay Hotel – http://www.stayhotels.pt/pt/os-nossos-hoteis/faro.html/
Hotel Mónaco – www.hotelmonaco.pt
Ibis Faro Algarve – www.accorhotels.com/pt/hotel-1593-ibis-faro-algarve/index.shtml
Hospedaria Frangaria – http://www.frangaria.com/inn/hHome.php
Aeromar – Beach of Faro – www.aeromar.net
Hotel 3K Faro Aeroporto – http://hotel3kfaro.com/


2 Star Hotels
Hotel Sol Algarve – http://www.hotelsolalgarve.com/pt/


1878 Hostel Faro – www.1878hostel.com
Hostel 33 – www.hostelfaro.pt
Hostellicious – www.hostellicious-pt.book.direct/en-us



Find others here: https://www.hostelworld.com/findabed.php/ChosenCity.Faro/ChosenCountry.Portugal


Scientific Committee


  • Alexandra Gonçalves, University of Algarve, CIEO (Portugal)
  • Ana Maria Ferreira, University of Évora, CIDEHUS (Portugal)
  • Ana Rita Cruz, Instituto Universitário de Lisboa (ISCTE-IUL), DINÂMIA’CET-IUL (Portugal)
  • Carlos Costa, University of Aveiro (Portugal)
  • Carlos Fernandes, Polytechnic Institute of Viana do Castelo (Portugal)
  • Carlos Fortuna, University of Coimbra, CES (Portugal)
  • Cláudia Henriques, University of Algarve, ESGHT (Portugal)
  • Cláudia Pato de Carvalho, University of Coimbra, CES (Portugal)
  • Elisabete Tomaz, Instituto Universitário de Lisboa (ISCTE-IUL), DINÂMIA’CET-IUL (Portugal)
  • Fiona Eva Bakas, University of Coimbra, CES (Portugal)
  • Isabel Freitas, University of Portucalense, Lab2PT (Portugal)
  • Jaime Serra, University of Évora, CIDEHUS (Portugal)
  • Joana Lima, University of Évora, CIDEHUS (Portugal)
  • João Albino Silva, University of Algarve, CIEO (Portugal)
  • João Filipe Marques, University of Algarve, CIEO (Portugal)
  • José Santos, University of Algarve, ESGHT (Portugal)
  • Juliana Araújo Alves, University of Minho, Lab2PT (Portugal)
  • Lorena Sancho Querol, University of Coimbra, CES (Portugal)
  • Magnus Emmendoerfer, Federal University of Viçosa – UFV (Brasil)
  • Margarida Perestrelo, Instituto Universitário de Lisboa (ISCTE-IUL), DINÂMIA’CET-IUL (Portugal)
  • Maria Noemi Marujo, University of Évora, CIDEHUS (Portugal)
  • Maria Assunção Gato, Instituto Universitário de Lisboa (ISCTE-IUL), DINÂMIA’CET-IUL (Portugal)
  • Miguel Pereira, Polytechnic Institute of Viana do Castelo, Lab2PT (Portugal)
  • Mirian Tavares, University of Algarve, CIAC (Portugal)
  • Nancy Duxbury, University of Coimbra, CES (Portugal)
  • Olga Matos, Polytechnic Institute of Viana do Castelo, Lab2PT (Portugal)
  • Paula Remoaldo, University of Minho, Lab2PT (Portugal)
  • Paulo Peixoto, University of Coimbra, CES (Portugal)
  • Patrícia Pinto, University of Algarve, CIEO (Portugal)
  • Patrick Brouder, Vancouver Island University (Canada)
  • Pedro Costa, Instituto Universitário de Lisboa (ISCTE-IUL), DINÂMIA’CET-IUL (Portugal)
  • Rosário Borges, University of Évora, CIDEHUS (Portugal)
  • Sara Albino, University of Évora, CIDEHUS (Portugal)
  • Sandra Boto, University of Algarve, CIAC (Portugal)
  • Sónia Moreira Cabeça, University of Algarve, CIEO (Portugal)
  • Vítor Ribeiro, University of Minho, Lab2PT (Portugal)


Honor Committee


  • Paulo Águas, Magnífico Reitor da Universidade do Algarve
  • Saúl Neves de Jesus, Vice Reitor da Universidade do Algarve
  • Francisco Serra, Presidente da CCDRAlgarve
  • João Fernandes, Presidente da Região de Turismo do Algarve
  • Rogério Bacalhau, Presidente da Câmara Municipal de Faro
  • Hélder Carrasqueira, Diretor da ESGHT
  • Efigénio Rebelo, Diretor da Faculdade de Economia
  • Manuel Célio da Conceição, Diretor da Faculdade de Ciências Humanas e Sociais

Organization Committee


  • Alexandra Gonçalves
  • João Filipe Marques
  • Julieta Rosa
  • Marlene Fernandes
  • Mirian Tavares
  • Sílvia Silva
  • Sónia Moreira Cabeça
  • Susana Costa